Available for focused paid search engagements
Paid search that earns its place in the plan.
I’m Henry, an independent SEM freelancer and contractor. I help ambitious teams make Google Ads clearer, more accountable, and more commercially useful.
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What I help can with
Paid search strategy
Channel priorities, account architecture, and a plan that connects search activity to the commercial picture.
Account optimisation
Intent-led keywords, cleaner query data, better budgets, and thoughtful iteration across the account.
Measurement & experimentation
Reporting that gives decision-makers signal, with tests designed to answer the questions that matter.
A practical partner for the next phase
Looking for an SEM operator who can move from the detail to the decision?
Let’s talk about the account, the growth target, and where the opportunity is hiding.